4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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Marketing Trends To Follow

A business without marketing is like driving with your eyes closed. It’s because if you can’t tell anything about your products and services so you are not able to make a sell and therefore marketing is important in all aspects. It allowed you to know and understand the actual demand of the customer so you can sell the right products and services in a right manner that fits their need. So, what’s your strategy to stand out in the market in the year of 2017? Don’t get surprised, 2017 is around the corner and you have to tighten your belts and make a plan from now so you can win the cut-throat competition of the market and achieve all such goals which you are not able to attain this year. Content Remarketing: It simply stands for users who visited your website, but didn’t become a lead to bring them back to it. It bounced visitors into leads, increase brand recalls and effectiveness of SEO (Search Engine Optimization) and content marketing. Therefore, you must follow the content Remarketing trend in the year 2017 to achieve your target like a pro.

Mobile Website Ruling The World: Another thing you need to include in your 2017 marketing strategy is a mobile-friendly website. If you really want to rule the market and be in the each and every home so you have to switch to a mobile-friendly website. If you are not using mobile marketing to search new audience so you are actually losing all such opportunities which your competitors gain instead.

Video Marketing Is The Rising Star: Without any doubt, one good video can lead a massive social following because of people likely to watch a video instead of reading a page of text. It is an effective way of communication that allowed you to target a wider audience and therefore, you should include it in your marketing plan to win the ever-changing market competition. Storm The World By The Power Of Social Media: Social Media Marketing is about communicating with a wider audience. It allowed you to win the market and boost your position over the World Wide Web and increase your reputation.

All above points help you to make a winning strategy for the year 2017 which actually gives you the result that leads your business at a higher level. So, what are you waiting for? Make a plan as soon as it possible so you can implement it with confidence to achieve your goals.

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The Last Chance for Gold

Growing up in my corner of Florida, there used to be an old gas station on the edge of the Everglades. The proprietor did a lot of business with his oversized, hand-painted warning sign:

Last Chance for Gas.

Beyond the fuel pumps were a thin two-lane ribbon of asphalt and 90 miles of swampy wilderness. No smartphones. No “emergency call boxes.” And, in most places along the highway, no guardrails either.

You were on your own – much like the economic wilderness we’re all forced to navigate today.

Which is why the sharp decline in gold prices and mining stocks is much like that warning sign… and a monetary gift…

In short, if you were waiting on the sidelines after this year’s monster rally, this is your second chance – and, in my view, your last chance – to buy gold at these prices. And it comes at just the right time. Typical Moves for Gold

Gold’s done a full round trip in buyer sentiment during the past 12 months: from being the world’s “most hated commodity” at its lows near $1,050 an ounce 12 months ago to “gotta buy it” status at $1,350 an ounce this summer.

With gold now fallen from those lofty heights, an investor is more likely to ask: “Gold, what have you done for me lately?”

In all, gold’s given back about 60% of its 2017 rally. Yet such sharp declines followed by a resumption of a broader trend higher is a typical early bull market move for this volatile metal. Most famous of these pullbacks was gold’s run to all-time highs in the 1970s.

Starting out at $35 an ounce in the early ’70s, as gold became legal for Americans to own once again, bullion prices soared to almost $190 an ounce in 1975. That’s quite a run all on its own. During the next 18 months, gold prices dropped back nearly 60%, falling to $100 before running to a then-record $800 an ounce in the next three and a half years.

The Song Remains the Same

Most important, when it comes to the companies that dig this stuff out of the ground… nothing has changed.

As I have pointed out in past months, gold mining firms have done a great job getting their costs down and making money to boot.

We noted as early as February that the elite companies in this group were making an average of $215 for every ounce of gold they were digging out of the ground and said, in no uncertain terms, to anyone who’d listen: “Stop panic selling gold mining stocks. Likewise, after cutting dividends in 2014 and 2015 as gold prices plummeted, many of the same companies have not only reinstituted payouts, they’ve started raising them again. In the meantime, mining firms have cleared away much of their old cost structures. That’s why Newmont Mining, as one example, has been able to drop its “AISC” – all-in sustaining costs – from $1,170 in 2012 to $910 so far in 2016.

The point is that there are many reasons to own gold: for speculative profits, as discussed above; for insurance; and for wealth preservation. But you can’t benefit from any of those strategies without taking advantage of the gift that is low gold prices and low expectations put on our table by Wall Street’s hair-trigger traders.

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4 Steps to Choosing the Best Promotional Products for Your Business

When investing your marketing dollars in custom branded promotional products, you want to ensure that you are getting your best return on investment. You want to look for products that serve more than one purpose and provide continued brand exposure.

1. Choose products that provide your company with good visibility.

The more your products are seen, the more promotional benefit your company receives. The best promotional products are prominently placed on everyday items, such as screen cleaners attached to mobile devices.

2. Give away products that will be used every day.

How many times have you received a piece of schwag that you threw in a drawer or even the trash? For your promotional products to be effective, you need to choose items that people will use over and over again. Products that are used often and in public places will gain your brand the most exposure for your investment. A great example would be screen cleaner stickers for phones and tablets, that are custom branded with your logo but people can use to clean their electronic devices. Another example are portable USB chargers, that have your logo on them but people can use in an emergency to charge their devices. These are useful products that people will carry with them, hence, increasing the amount of times your logo gets flashed around.

3. Reflect your business’s reputation with high quality products.

We’ve all received a branded pen or notepad that fell apart in our bag before we even left the exhibit hall. Handing out cheap promotional products gives the impression that your company is just as cheap. Make sure that the freebies you give away are representative of the high quality of the products and services you provide in your business.

The best way to test a product before you decide to pull the trigger and make an order for your event would be to get samples. Reputable promo product companies will provide free samples and stand behind their production. It should be crystal clear once you compare samples whether the promo product will be a hit or a miss.

4. Think versatility.

Choose promotional products that are versatile enough to fit every occasion you need. Whether you need giveaways for a trade show, gifts for your employees, or tokens of appreciation for customers who visit your office, having an appropriate product available for all occasions is key to getting the best results for your marketing dollars.

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Unlike Last Season, Early Schedule Will Challenge Cubs In 2017

The celebration has ended, the 108 year drought is over, and baseball on Chicago’s North Side should return to normal. In other words, fans of the Cubs can go back to worrying.

Several big concerns face them as they look toward the 2017 season, in addition to the nearly impossible task of topping the World Series Championship they earned in October. No team has won the Fall Classic back to back in this century, although a much shorter span than the Cubs endured between titles.

That trip to the World Series was made easier by the early schedule, an arrangement the Cubs will not enjoy next April. Chicago did not play a winning team until April 18 against the Cardinals, which was their fifth series of the season. The Cubs did not play another winning team until May 2, when they played the Pirates. Spending the first month against the likes of Cincinnati, Arizona, Atlanta, and Milwaukee would provide nearly any team with the confidence needed to carry them through the most important stretch of the season. To emphasize just how important a hot start is, examine the National League from last season.

All four of the teams who reached the Division Series posted winning percentages over.700 during the first week of 2016, led by the Cubs and Nationals winning eight of their first nine games. The Giants were victorious in six of their first eight, and the Dodgers won seven of their first ten.

The advantage of opening against non-contenders will not be available to the Cubs in 2017, when the early part of their schedule features matchups against the only two teams that had winning records against Chicago last year. They open in St. Louis on April 2nd, a Sunday night game between the two rivals that will be broadcast on national television.

What could make that initial series even more troubling for the Cubs is the strong possibility that one of their most exciting players from last year will be playing for the opposing team. Center fielder Dexter Fowler, Chicago’s spark plug at the top of the batting order, is a free agent. Many baseball writers have projected St. Louis as the most likely team to sign Fowler. After the series in St. Louis, the Cubs must play the team that nearly eliminated them in the NLCS. The Dodgers, who won both of their regular season series against the Cubs in 2016, have the opportunity to avenge their playoff loss on the opening weekend in April.

The hot start Chicago used to build momentum for their World Series run last year is far less likely to befall them in 2017, simply because of the competition. Instead of opening against last place clubs like San Diego and Cincinnati, the Cubs will be tested right out of the chute by teams expecting to be contenders.

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